For this project, the client needed a website for one of their product lines that was nearing launch. We were working on an expedited timeline, because the client needed to have the site ready by a specific date which had been moved up from their previous expectation.

My role was to direct the design meetings between my team and various members of the client team, including their founder, marketing director and key sales people. During these meetings, we established an understanding of the client’s main goal and became familiar with the product. When it was time to start designing, I worked with a copywriter, developer, and project manager to translate what we learned into a functional, responsive website with eCommerce functionality.

It took several iterations to find exactly the right feel for the website, and each time we presented a new version we had positive and beneficial discussion about what worked, what didn’t, and what needed to be tweaked. Staying open-minded and receptive to feedback were key to turning feedback into new and better versions.